Conan Rejects NBC Proposal To Follow Leno

MSN

Conan O'Brien says he's rejecting NBC's attempt to move "The Tonight Show" to a post-midnight slot to accommodate Jay Leno's return to late-night.

In a statement Tuesday, O'Brien says that NBC has given him a scant seven months to try to establish himself as host of "Tonight."

NBC wants to move "The Jay Leno Show" out of prime-time and to the 11:35 p.m. EST daily slot, bumping "Tonight" to 12:05 p.m. EST.

O'Brien said he hoped he and NBC could resolve the issue quickly so he could do a show of which he and his crew could be proud — "for a company that values our work" — raising the possibility he might go to another network. But he said he has no such offer.

O'Brien released the statement below on Tuesday afternoon:

People of Earth:

In the last few days, I've been getting a lot of sympathy calls, and I want to start by making it clear that no one should waste a second feeling sorry for me. For 17 years, I've been getting paid to do what I love most and, in a world with real problems, I've been absurdly lucky. That said, I've been suddenly put in a very public predicament and my bosses are demanding an immediate decision.

Six years ago, I signed a contract with NBC to take over "The Tonight Show" in June of 2009. Like a lot of us, I grew up watching Johnny Carson every night and the chance to one day sit in that chair has meant everything to me. I worked long and hard to get that opportunity, passed up far more lucrative offers, and since 2004 I have spent literally hundreds of hours thinking of ways to extend the franchise long into the future. It was my mistaken belief that, like my predecessor, I would have the benefit of some time and, just as important, some degree of ratings support from the prime-time schedule. Building a lasting audience at 11:30 is impossible without both.

But sadly, we were never given that chance. After only seven months, with my "Tonight Show" in its infancy, NBC has decided to react to their terrible difficulties in prime-time by making a change in their long-established late night schedule.

Last Thursday, NBC executives told me they intended to move "The Tonight Show" to 12:05 to accommodate "The Jay Leno Show" at 11:35. For 60 years "The Tonight Show" has aired immediately following the late local news. I sincerely believe that delaying the Tonight Show into the next day to accommodate another comedy program will seriously damage what I consider to be the greatest franchise in the history of broadcasting. "The Tonight Show" at 12:05 simply isn't "The Tonight Show." Also, if I accept this move I will be knocking the "Late Night" show, which I inherited from David Letterman and passed on to Jimmy Fallon, out of its long-held time slot. That would hurt the other NBC franchise that I love, and it would be unfair to Jimmy.

So it has come to this: I cannot express in words how much I enjoy hosting this program and what an enormous personal disappointment it is for me to consider losing it. My staff and I have worked unbelievably hard and we are very proud of our contribution to the legacy of "The Tonight Show." But I cannot participate in what I honestly believe is its destruction. Some people will make the argument that with DVRs and the Internet a time slot doesn't matter. But with "The Tonight Show," I believe nothing could matter more.

There has been speculation about my going to another network but, to set the record straight, I currently have no other offer and honestly have no idea what happens next. My hope is that NBC and I can resolve this quickly so that my staff, crew, and I can do a show we can be proud of, for a company that values our work.

Have a great day and, for the record, I am truly sorry about my hair; it's always been that way.

Yours,

Conan

Hundreds Remove Pants For NYC Subway Ride

AP

Hundreds of New Yorkers have been riding the city's subway trains in their underwear.

They stripped down to their undies on Sunday for the ninth annual No Pants Subway Ride.

The idea is to act like nothing unusual is going on.

Participants met up at six locations throughout the city. They formed groups and dispersed to subway stations to catch trains. Once inside the subway cars, they began calmly removing their pants and folding them up.

Most people read magazines or chatted with their companions like any other straphanger.

The event started in 2002 with just seven people. It has spread to other cities.

The stunt is organized by Improv Everywhere, a group that says its mission is to cause "scenes of chaos and joy in public places."

Super Bowl Ad Prices Drop; Still Cost Millions

USA Today

The economic slump has prices for Super Bowl commercial time falling for only the second time in its history, but it is still the most expensive on U.S. television.

TNS Media Intelligence said Monday that 30-second commercials during next month's Super Bowl, the highly watched NFL football championship game, are selling for $2.5 million and $2.8 million on the CBS network. That's a drop from last year, when ads averaged $3 million on NBC.

Some big players like Pepsi and General Motors are staying on the sidelines. This leaves holes for smaller companies like Diamond Foods and Dr Pepper Snapple to use the Super Bowl to get their wares in front of 100 million viewers who are practically guaranteed to watch their ads. The annual game's high viewership has made it a platform for companies' most creative ads, to the extent that some viewers who are not sports fans tune in for the commercials more than the game itself.

CBS won't say what it paid for the rights to the Super Bowl. The three networks that now alternate carrying the game, CBS, NBC and Fox, get it in a package along with the games they broadcast through the football season.

It's unclear how much revenue Super Bowl advertising will generate for CBS. Nearly all of the 62 commercial slots have been sold. While not conceding that ad rates have slipped, CBS said the pace of sales has been better than it was for NBC a year ago.

"We believe our pricing is similar and believe we are in a better sellout position than they were at this time going into the game," John Bogusz, executive vice president of sports sales and marketing for CBS Television, said.

In economic downturns, companies are more likely to buy Super Bowl advertising when they want to make an impact by jumpstarting a brand or introducing themselves, said Tim Calkins, a marketing professor at Kellogg School of Management. But it's an expensive proposition for companies like Pepsi and FedEx that would otherwise use the game to simply remind people they're still out there.

He said it's encouraging most of the slots have been filled.

"In a way, Super Bowl advertisers are acting like people are acting in the economy, which is they'll buy only if there's a deal," he said. "If the price is right, people will step up."

About 20% to 25% of each year's Super Bowl advertisers are new, according to TNS. The average tenure for advertisers is three to four years before dropping out.

Big money is at stake. From 1990 through last year, the Super Bowl game has generated $2.17 billion of network sales including 1,400 commercials from 210 advertisers, TNS said.

The 2009 Super Bowl brought in $213 million in advertising revenue — just for ads airing during the game, not pregame or post game. That was a 14% increase from the previous year's $186.3 million, when the average 30-second slot cost $2.7 million.

For the first time in 23 years, PepsiCo won't advertise its Pepsi brand or any other beverages during the game, shifting its ad dollars instead to a new, mostly online marketing effort. But its snack unit, Frito-Lay, will have Doritos commercials in the game.

GM dropped out last year as it teetered on the edge of a bankruptcy that came in June. It had advertised in 11 of the previous 12 years.

Leno Pokes Fun At Network Debacle In Monologue

NBC.com

Ten Things You Might Not Know About Elvis

The National Enquirer

In honor of Elvis Presley's 75th birthday The ENQUIRER has unearthed a few of The King's hush-hush secrets.

1) Elvis was a twin - but his brother Jesse was stillborn.

2) His dad Vernon's middle name was Elvis.  Like father like son.

3) Elvis actually had brown hair - it was dyed black.

4) He nicknamed his manhood Little Elvis.

5) When Elvis first appeared on television on The Steve Allen Show he was forced to sing "Hound Dog" to a basset hound on-the-air. He flew into a rage backstage.

6) Elvis' controlling manager Col. Tom Parker's real name was Andreas Cornelius van Kuijk.  He was an illegal immigrant from Holland.

7) El's shoe size was 11.

8) Jailhouse Rock had its world premiere in 1957 at the Loew's State Theater in Memphis where El once worked as an usher, tearing tickets.

9)  El's 1960 single "It's Now or Never" affected a jailed prisoner so profoundly he vowed to enter the music industry. Barry White, who was imprisoned for stealing tires, became a R&B superstar.

10) Elvis disliked his nickname of The King often saying "Jesus Christ is the King. I'm just an entertainer."

SPECIAL "SPINAL TAP" NUMBER 11 FACT: Despite the fact Elvis recorded more than 600 songs - he didn't write a single one. El's many songwriters included cult movie director Ed Wood's ex-wife Dolores Fuller and blues musician Otis Blackwell.

HAPPY 75th BIRTHDAY ELVIS!

A Fox Chief At The Pinnacle Of Media And Politics

NY Times

In the fall of 2008, Roger Ailes, the head of Fox News, went to his boss, Rupert Murdoch, with two complaints: he had heard that Mr. Murdoch was considering endorsing Barack Obama for president in The New York Post, and he had read a book excerpt in Vanity Fair suggesting that Mr. Murdoch was sometimes embarrassed by the right-leaning Fox News.

Mr. Ailes threatened to quit, a person familiar with the conversation said. Instead, Mr. Murdoch soon rewarded him with a new, more lucrative contract — he made $23 million last year in salary, bonuses and other compensation, more than Mr. Murdoch — and The New York Post endorsed John McCain.

In an interview in late December in his office at News Corporation headquarters in Midtown Manhattan, Mr. Ailes conceded that he had opposed an Obama endorsement. (“I didn’t think he had the experience,” he said, adding, “I don’t tell Rupert Murdoch who to endorse.”) He was outraged by the Vanity Fair article but said he “demanded nothing” and did not threaten to quit. He said he did not have to.

“If you’re making money and you’ve hit your targets for five years, you don’t need to demand a new contract,” he said.

Mr. Ailes is certainly making money. At a time when the broadcast networks are struggling with diminishing audiences and profits in news, he has built Fox News into the profit engine of the News Corporation. Fox News is believed to make more money than CNN, MSNBC and the evening newscasts of NBC, ABC and CBS combined. The division is on track to achieve $700 million in operating profit this year, according to analyst estimates that Mr. Ailes does not dispute.

This outsize success has placed Mr. Ailes, an aggressive former Republican political strategist, at the pinnacle of power in three corridors of American life: business, media and politics. In addition to being the best-paid person in the News Corporation last year, he is the most successful news executive of the last 10 years, and his network exerts a strong influence on the fractured conservative movement.

Mr. Obama told The New York Times Magazine in October 2008 that the “Fox effect” had cost him two to three points in the polls. Since that election, Mr. Ailes and his cohort of conservative anchors like Glenn Beck, Bill O’Reilly and Sean Hannity have been riding a wave of discontent that sometimes puts them at odds with the Republican Party’s establishment, most recently with Fox News’s advocacy of an independent candidate in the 23rd Congressional District in upstate New York. The Republican candidate eventually withdrew.

“When you think about that, it’s the equivalent of the endorsement major newspapers used to provide,” said David Gergen, an analyst on CNN who has been an aide in Democratic and Republican administrations.

He went on: “Regardless of whether you like what he is doing, Roger Ailes is one of the most creative talents of his generation. He has built a media empire that is capable of driving the conversation, and, at times, the political process.”

Mr. Murdoch, in a statement relayed by a spokesman, said: “I’m proud of Fox News and what it is accomplishing, and I am grateful to Roger and his team for creating such a great asset for News Corporation.”

Mr. Ailes’s approach has put him at odds not just with the Democrats but also with the more liberal members of his boss’s family.

He played a well-chronicled role in the decision in 2004 by Lachlan Murdoch, Mr. Murdoch’s eldest son, to leave the company; he thought Mr. Ailes was intruding on his corporate turf. Two other Murdoch children, Elisabeth, a television producer in London, and James, the only Murdoch scion employed at the company, are sympathetic to Democratic causes and frequently voiced concerns to their father during last year’s presidential campaign about Fox News’s coverage of Mr. Obama.

And those concerns have only grown.

“I am by no means alone within the family or the company in being ashamed and sickened by Roger Ailes’s horrendous and sustained disregard of the journalistic standards that News Corporation, its founder and every other global media business aspires to,” said Matthew Freud, who is married to Ms. Murdoch and whom PR Week magazine says is the most influential public relations executive in London.

In the interview, Mr. Ailes said that both Mr. Murdoch and the News Corporation had been consistently supportive of Fox News and its approach.

Mr. Ailes, the son of a foreman at the Packard Electric plant in Warren, Ohio, described his upbringing with three words: “God, country, family” and said that credo was responsible for the success of Fox News.

“I built this channel from my life experience,” Mr. Ailes, 69, said. “My first qualification is I didn’t go to Columbia Journalism School. There are no parties in this town that I want to go to.”

Mr. Ailes majored in radio and television at Ohio University and worked for “The Mike Douglas Show,” where at age 27 he met then-presidential candidate Richard M. Nixon in 1968.

“The camera doesn’t like you,” he told Mr. Nixon, according to “Crazy Like a Fox,” a book by Scott Collins about Fox News.

“It’s a shame a man has to use gimmicks like this to get elected,” Mr. Nixon said.

“Television is not a gimmick, and if you think it is, you’ll lose again,” Mr. Ailes said. The Nixon campaign hired him a few days later.

The night in 1969 when Neil Armstrong walked on the moon, Mr. Ailes was inside the Oval Office setting up a screen on the president’s desk. The next year, Mr. Ailes was sent to Hawaii in advance of the attempt by the troubled Apollo 13 mission to return to earth. He prepared for two events in adjacent hangars: a funeral and a welcome home ceremony. Apollo 13 made it home safely.

 Joe McGinniss, who wrote about Mr. Ailes in his 1969 book, “The Selling of the President 1968,” keeps in touch with him. “Success never made that chip on his shoulder go away,” Mr. McGinniss said. “He holds onto what he envisions to be the values of the heartland and is suspicious of people on either coast.”

After serving as a communications consultant for politicians and executives, Mr. Ailes ran CNBC, the business network, in the early 1990s under Bob Wright, then the chief of NBC.

 “He’s got a very good sense of simplicity on air,” Mr. Wright said. “Because he had that background of being involved in political campaigns, he could develop a message and deliver it, and test it quickly to see if it’s effective.”

Mr. Ailes started Fox News in 1996 and faced skepticism that it ever could be a rival to CNN, much less the ratings and profits leader it is today. As recently as 2002, the network made very little money, said Michael Nathanson, an analyst at Sanford C. Bernstein & Company. Today, its vast profits secured by ever-rising fees from cable companies make it “probably the single most important asset at News Corporation,” he said.

“I built this business to throw off a billion dollars in profit,” Mr. Ailes said. “That was the goal from Day 1. In my own mind.”

Rick Perlstein, author of “Nixonland,” sees a strong resemblance between Mr. Ailes’s political experience and his approach to television.

“Like Richard Nixon, like Spiro Agnew, Fox News can never see itself as the attacker,” he said. “They are always playing defense because they believe they are always under attack, which attracts people that have the same personality formation. By bringing that mind-set, plus the high energy seamless stream of the aggression of talk radio, he has found an audience.”

Not all of Mr. Ailes’s political interests are national in scope. In 2002, after buying a weekend home in Putnam County, N.Y., an area rich in American history (a passion of Mr. Ailes’s) about 60 miles north of Manhattan, he became keenly interested in local issues. In 2008, he bought two local newspapers and installed his wife, Elizabeth, as publisher of both. He also has a young son.

There, he has engaged in a more direct version of politics. He is extremely concerned about zoning, among other local issues.

At a town hall forum on Oct. 26 sponsored by one of his newspapers, he had a heated exchange with Richard Shea, a Democratic councilman who was running for town supervisor. “I turn around, and there he is,” said Mr. Shea, who won the election. “He starts right in on the zoning. He says, ‘What are you trying to hide from me in the zoning?’ He said, ‘I own the newspaper.’ ”

Mr. Shea continued, “My takeaway was that this guy is pretty much threatening me.”

Mr. Ailes said he simply asked for Mr. Shea’s phone number and complained about “environmental zealots” in the town. “I am a conservationist,” he said. “I try to put the bottle in the right can.”

As powerful as he is within the News Corporation, Mr. Ailes remains a spectral presence outside the Fox News offices. National security had long been a preoccupation of Fox News, and it was clear in the interview that the 9/11 attacks had a profound effect on Mr. Ailes. They convinced him that he and his network could be terrorist targets.

On the day of the attacks, Mr. Ailes asked his chief engineer the minimum number of workers needed to keep the channel on the air. The answer: 42. “I am one of them,” he said. “I’ve got a bad leg, I’m a little overweight, so I can’t run fast, but I will fight.

“We had 3,000 dead people a couple miles from here. I knew that any communications company could be a target.”

His movements now are shadowed by a phalanx of corporate-provided security. He travels to and from work in a miniature convoy of two sport utility vehicles. A camera on his desk displays the comings and goings outside his office, where he usually keeps the blinds drawn.

Mr. Ailes said he received frequent threats over the years, but his concerns for the safety of his family were heightened by an incident at his New Jersey home after the 9/11 attacks. There was an intruder on his property, but no arrest was made. In Putnam County, he has bought several properties surrounding his home. A sign outside his house shows an illustration of a gun and advises visitors that it is under video surveillance.

After 9/11, Mr. Ailes sent a memo to President George W. Bush urging harsh action. Despite the influence Fox News has over many Republicans — the megaphone of Fox News is a valuable one for Republican politicians — he is generally not eager to be seen as having any relationship with the party. His influence in politics is once-removed, expressed through the talent he chooses and the tone he sets.

In a sense, trading intelligence with party officials would be a step down for Mr. Ailes. “He understands the news media, politics and the American people as well as anyone in the modern age,” said Newt Gingrich, the former speaker of the House.

Even Mr. Ailes’s political foes understand the influence of what he has built at Fox News.

“If he were a Democrat, I think there would be 67 Democratic senators right now,” said the political consultant James Carville, a former Clinton aide and a frequent guest on CNN. “In terms of the news business, the cable television business, and the political business, there is him and then there is everybody else.”