PC Mag
Apple will extend the song preview length on iTunes from 30 seconds to 90 seconds, according to Mashable.
The additional preview time will apply to songs that are longer than 2 minutes and 30 seconds.
Apple has informed music labels of its plans. "We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States. We believe that giving potential customers more time to listen to your music will lead to more purchases," the company said in its letter.
Apple did not provide a timeline for when this might happen. As of Wednesday morning, the top songs on iTunes were still providing 30-second previews.
Apple did not immediately respond to a request for comment.
Reports of extended Apple iTunes previews most recently made the rounds in August when the blogosphere was trying to nail down what Apple might announce at its September iPod event. At the time, CNet reported that Steve Jobs would extend iTunes previews from 30 seconds to 60 seconds, but that didn't happen. CNet later said that the National Music Publishers Association told Apple that it needed to negotiate with music publishers, not just record labels, if it wanted to implement such a feature.
The additional preview time will apply to songs that are longer than 2 minutes and 30 seconds.
Apple has informed music labels of its plans. "We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States. We believe that giving potential customers more time to listen to your music will lead to more purchases," the company said in its letter.
Apple did not provide a timeline for when this might happen. As of Wednesday morning, the top songs on iTunes were still providing 30-second previews.
Apple did not immediately respond to a request for comment.
Reports of extended Apple iTunes previews most recently made the rounds in August when the blogosphere was trying to nail down what Apple might announce at its September iPod event. At the time, CNet reported that Steve Jobs would extend iTunes previews from 30 seconds to 60 seconds, but that didn't happen. CNet later said that the National Music Publishers Association told Apple that it needed to negotiate with music publishers, not just record labels, if it wanted to implement such a feature.
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