E-Books Outselling Hardcopies on Amazon

NY Times

 

Amazon.com, one of the nation’s largest booksellers, announced Monday that for the last three months, sales of books for its e-reader, the Kindle, outnumbered sales of hardcover books.

In that time, Amazon said, it sold 143 Kindle books for every 100 hardcover books, including hardcovers for which there is no Kindle edition.

The pace of change is quickening, too, Amazon said. In the last four weeks sales rose to 180 digital books for every 100 hardcover copies. Amazon has 630,000 Kindle books, a small fraction of the millions of books sold on the site.

Book lovers mourning the demise of hardcover books with their heft and their musty smell need a reality check, said Mike Shatzkin, founder and chief executive of the Idea Logical Company, which advises book publishers on digital change. “This was a day that was going to come, a day that had to come,” he said. He predicts that within a decade, fewer than 25 percent of all books sold will be print versions.

The shift at Amazon is “astonishing when you consider that we’ve been selling hardcover books for 15 years, and Kindle books for 33 months,” the chief executive, Jeffrey P. Bezos, said in a statement.

Still, the hardcover book is far from extinct. Industrywide sales are up 22 percent this year, according to the American Publishers Association.

The figures do not include free Kindle books, of which there are 1.8 million originally published before 1923 (they are in the public domain because their copyright has expired). Amazon does not specify how paperback sales compare with e-book sales, but paperback sales are thought to still outnumber e-books.

The big surprise, Mr. Shatzkin said, was that the day came during the first period that the Kindle faced a serious competitive threat. The Apple iPad, which started sales in April, is marketed as a leisure device for reading, and it has its own e-book store. Yet sales of the Kindle also grew each month during the quarter, Amazon said.

Amazon is being helped by an explosion in e-book sales across the board. According to the Association of American Publishers, e-book sales have quadrupled this year through May.

Amazon said its sales exceeded that growth rate. One reason Kindle book sales have held their own is that owners of iPads and other mobile reading devices buy Kindle books, which they can read on computers, iPhones, iPads, BlackBerrys and Android phones. But, except for the free uncopyrighted books, Kindle owners must buy or download content via Amazon. “Every time they sell a Kindle, they lock up a customer,” Mr. Shatzkin said.

Some industry analysts say that many people do not consider the iPad to be a reading device the way the Kindle is, and see a need to own both. Amazon’s latest sales figures are “clearly an indication that the iPad is complementary to the Kindle, not a replacement,” said Youssef H. Squali, managing director at Jefferies & Company in charge of Internet and new media research.

The growth rate of Kindle sales tripled after Amazon lowered the price of the device in late June to $189 from $259, Amazon said. That was moments after Barnes & Noble dropped the price of its Nook e-reader to $199 from $259.

During roughly the same period, Apple sold three million iPads, it said.

Analysts said Amazon’s announcement could assuage investors’ concerns that the iPad threatens Kindle sales. Amazon’s stock price is down about 16 percent in the last three months, in part because of those fears.

“The sentiment’s turned a little more negative on the stock because of iPad issues and concern that Amazon would lose market share in the book segment,” said Aaron Kessler, director of Internet and digital media equity research at ThinkEquity.

Digital Piracy Hits The E-Book Industry

CNN

When Dan Brown's blockbuster novel "The Lost Symbol" hit stores in September, it may have offered a peek at the future of bookselling.

On Amazon.com, the book sold more digital copies for the Kindle e-reader in its first few days than hardback editions. This was seen as something of a paradigm shift in the publishing industry, but it also may have come at a cost.

Less than 24 hours after its release, pirated digital copies of the novel were found on file-sharing sites such as Rapidshare and BitTorrent. Within days, it had been downloaded for free more than 100,000 times.

Digital piracy, long confined to music and movies, is spreading to books. And as electronic reading devices such as Amazon's Kindle, the Sony Reader, Barnes & Noble's Nook, smartphones and Apple's much-anticipated "tablet" boost demand for e-books, experts say the problem may only get worse.

"It's fair to say that piracy of e-books is exploding," said Albert Greco, an industry expert and professor of marketing at Fordham University.

Sales for digital books in the second quarter of 2009 totaled almost $37 million. That's more than three times the total for the same three months in 2008, according to the Association of American Publishers (AAP).

Statistics are hard to come by, and many publishers are reluctant to discuss the subject for fear of encouraging more illegal downloads. But digital theft may pose a big headache in 2010 for the slumping publishing industry, which relies increasingly on electronic reading devices and e-books to stimulate sales.

"Piracy is a serious issue for publishers," said Hachette Book Group in a statement. The company that publishes Stephenie Meyer's wildly popular "Twilight" teen-vampire series says it "considers copyright protection to be of paramount importance."

Authors are concerned as well.

"I'd be really worried if I were Stephen King or James Patterson or a really big bestseller that when their books become completely digitized, how easy it's going to be to pirate them," said novelist and poet Sherman Alexie on Stephen Colbert's show last month.

"With the open-source culture on the Internet, the idea of ownership -- of artistic ownership -- goes away," Alexie added. "It terrifies me."

And it's not just bestsellers that are targeted by thieves.

"Textbooks are frequently pirated, but so are many other categories," said Ed McCoyd, director of digital policy at AAP. "We see piracy of professional content, such as medical books and technical guides; we see a lot of general fiction and non-fiction. So it really runs the gamut."

Piracy of digital music, thanks to Napster and other file-sharing sites, has been a threat to recording companies for more than a decade. Over the years, the record companies tried different approaches to combat illegal downloading, from shutting down Web sites to encrypting songs with digital-rights management software to suing individual file-sharers.

Although illegal file-sharing of music persists, Apple's online iTunes store is now the world's biggest seller of music.

To some industry observers, this may be where the future of the book industry is heading as well. But talk to publishers and authors about what can be done to combat e-book piracy, and you'll get a wide range of opinions.

Some publishers may try to minimize theft by delaying releases of e-books for several weeks after physical copies go on sale. Simon & Schuster recently did just that with Stephen King's novel, "Under the Dome," although the publisher says the decision was made to prevent cheaper e-versions from cannibalizing hardcover sales.

Some authors have even gone as far as to shrug off e-book technology altogether. J.K Rowling has thus far refused to make any of her Harry Potter books available digitally because of piracy fears and a desire to see readers experience her books in print.

However, some evidence suggests that authors' and publishers' claims of damage from illegal piracy may be overstated.

Recent statistics have shown that consumers who purchase an e-reader buy more books than those who stick with traditional bound volumes. Amazon reports that Kindle owners buy, on average, 3.1 times as many books on the site as other customers.

Ana Maria Allessi, publisher for Harper Media at HarperCollins, told CNN, "we have to be vigilant in our punishment ... but much more attractive is to simply make the technology better, legally."

E-book technology offers so many positives for both the author and the consumer that any revenue lost to piracy may just be a necessary evil, she said.

"Consumers who invest in one of these dedicated e-book readers tend to load it up and read more," said Allessi. "And what's wrong with that?"

Amazon Selling More E-Books Than Paper Books

Brighthand

After years of anemic sales, e-books are starting to take off. As evidence: for the first time ever, Christmas Day shoppers on Amazon.com bought more books for their Kindles than they did regular books.

Obviously, this was an unusual situation -- Christmas Day isn't typically a big day for shopping, but virtually everyone who received a new Kindle e-book reader as a gift that day needed to download at least one book to try out their new device.

An E-book Milestone
The e-book has been around for years, but until recently there were questions about whether it would ever become a main-stream product. That changed with the success of the Amazon Kindle, which allows users to wirelessly purchase books from almost everywhere, and then read them on a device with a good screen and long battery life.

This retailer says the Kindle is "the most gifted item in Amazon's history".

With the success of Amazon's e-book reader -- which is on its second generation -- Barnes and Noble entered the market late this year with the nook.

More about the Kindle
The Amazon Kindle 2 debuted earlier this year. It has a 6-inch, 600-by-800-pixel e-Ink display that offers 16 shades of gray.

This device also sports 2 GB of memory, allowing it to hold more than 1,500 books.

The Kindle Store now includes over 390,000 books, including New York Times Bestsellers and New Releases.