Wall Street Journal
Google and Univision said Monday that they will provide the Spanish-language broadcaster’s videos on YouTube starting in the first quarter.
Univision is the largest Spanish-language broadcaster in the U.S., and its YouTube channel will include both clips and full-length programs from its three networks, Univision, TeleFutura and Galavision.
Viewers won’t be watching Univision’s most popular telenovelas, however — those series are owned by Mexican media company Televisa, and Univision doesn’t have the right to stream them in the U.S.
YouTube said that there is “huge demand” for Spanish-language content on the video-sharing site and noted in a blog post that its Hispanic audience grew 80% this year.
For Univision, the deal is a way to snag more online-advertising dollars, which to date have been a small part of its overall sales. Its third-quarter revenue from television rose 5.4% to $421.8 million, while revenue from interactive media inched up only 0.9% to $11.6 million.
Univision is the largest Spanish-language broadcaster in the U.S., and its YouTube channel will include both clips and full-length programs from its three networks, Univision, TeleFutura and Galavision.
Viewers won’t be watching Univision’s most popular telenovelas, however — those series are owned by Mexican media company Televisa, and Univision doesn’t have the right to stream them in the U.S.
YouTube said that there is “huge demand” for Spanish-language content on the video-sharing site and noted in a blog post that its Hispanic audience grew 80% this year.
For Univision, the deal is a way to snag more online-advertising dollars, which to date have been a small part of its overall sales. Its third-quarter revenue from television rose 5.4% to $421.8 million, while revenue from interactive media inched up only 0.9% to $11.6 million.
