29 November 2009

YouTube To Broadcast Univision (Sans Telenovelas)

Wall Street Journal

Google and Univision said Monday that they will provide the Spanish-language broadcaster’s videos on YouTube starting in the first quarter.

Univision is the largest Spanish-language broadcaster in the U.S., and its YouTube channel will include both clips and full-length programs from its three networks, Univision, TeleFutura and Galavision.

Viewers won’t be watching Univision’s most popular telenovelas, however — those series are owned by Mexican media company Televisa, and Univision doesn’t have the right to stream them in the U.S.

YouTube said that there is “huge demand” for Spanish-language content on the video-sharing site and noted in a blog post that its Hispanic audience grew 80% this year.

For Univision, the deal is a way to snag more online-advertising dollars, which to date have been a small part of its overall sales. Its third-quarter revenue from television rose 5.4% to $421.8 million, while revenue from interactive media inched up only 0.9% to $11.6 million.

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