01 March 2010

Former MTV Prez Starts Media Advisory Company


Michael J. Wolf, the former president and chief operating officer of Viacom Inc.’s MTV channel, has started a firm to advise major media companies.

Activate, Wolf’s New York-based consulting firm, has secured five clients, he said in an interview. He wouldn’t name any. The venture will be self-funded, and will focus on helping companies develop new technologies, content, marketing and advertising, he said.

“This is the right moment,” Wolf said in an interview. “They’ve all slashed. Now it’s time to grow. We’ll work with the chief executives and senior managers to help them develop their strategies.”

Wolf, 48, left MTV in 2007 after less than two years. Previously he headed the media and entertainment consulting practices at McKinsey & Co. and at Booz Allen Hamilton Inc. He has advised senior executives at companies including News Corp. and Comcast Corp., the New York Times reported in 2005.

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