30 March 2010

Murdoch to Sulzberger: You are a Girly Man ?

Vanity Fair


It’s not just that Rupert Murdoch doesn’t like Arthur Sulzberger, or doesn’t think he’s a serious newspaper publisher. It’s that he thinks he’s weak—girly. Sulzberger—“young Arthur”—was a frequent subject during the many hours I talked to Murdoch when I was writing his biography. Sulzberger was always, for Murdoch, a punch line. Murdoch even mimicked him in a way to suggest … well … a certain lack of manhood.

It is a joke that is shared by Murdoch and Robert Thomson, the former Australian-rules football player who is now the editor of Murdoch’s Wall Street Journal: Arthur is a sort of poofter.

Well, on the front page of the Journal’s Weekend section this morning is a feature on how women from healthier populations prefer feminine-looking men. The piece is illustrated with a grid showing facial features of such feminine-looking men..

There is, in the bottom image of the lower quadrant of a male face, an unmistakable—if you pay attention to such things—dimple and odd right ear.

Without a doubt, the Wall Street Journal has selected Arthur Sulzberger as a prime example of its idea of a feminine-looking man.

Pure coincidence?

Murdoch often uses the editorial power of his papers to pursue his business goals. Foremost on his agenda is to maul The New York Times. Murdoch believes that one advantage he has in going after the Times is that Sulzberger is so easy to play and rile up—Murdoch once, with me, used puppet strings to refer to Sulzberger—and that Murdoch has a special understanding for how to get under Sulzberger’s skin. In the past, Murdoch has taken particular delight when the New York Post’s “Page Six” has ridiculed Sulzberger—with Sulzberger calling Murdoch personally to protest. “Whinging” is the word Murdoch uses for Sulzberger’s calls.

So just imagine what Young Arthur felt this morning when he saw the lower quadrant of his face in the Journal representing the archetypal girly-man.

This is a psychological warfare side of what’s going to be a very nasty newspaper war.

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